Monday, October 5, 2015

A Filipina Called Yaya Dub

   Leave it to the Filipino to make the most use of technology like no other.  The Philippines was called the text capital of the world as soon as the cellphone providers launched phone texting.  According to Wikipedia “The largest average usage of the service by mobile phone subscribers is in the Philippines...”

   Dubsmash is a video messaging application for iOS and Android where users can choose an audio recording of a famous quote or song from a list and do a lip sync video of themselves.  It was launched in November 19, 2014.  A Filipina, Maine Mendoza earned the title "Queen of Dubsmash" in the Philippines for a compilation of Kris Aquino impersonation that went viral with one million views overnight.  (Coconuts Manila)  

  A few months later, in July, 2015, Eat Bulaga cast Maine Mendoza as Yaya Dub, an old woman’s nanny in the KalyeSerye “Utilizing her Dubsmash popularity, Mendoza only communicates in the series through vocal dubbing and does not actually speak.” (Kalyeserye, Wikipedia)  The ‘Aldub’ loveteam was born when the initially snobbish Yaya Dub broke character when she reacted with obvious personal interest in Alden Richards whom she saw only on the show's live split screen.  Due to public demand, the short segment started to stretch.  It now occupies 40 to 1 hour of the Eat Bulaga  show inspiring the writers to come up with suspenseful daily episodes which include a secret diary stolen, two kidnappings, two interrupted church weddings, one car crash, and an obstacle course for dating between young lovers on the threshold of everybody’s dream romance.  

   The Aldub young lovers’ first meeting in person on September 5, trended in Twitter with 5.8 million rising to 25 million by September 26 where the couple finally dated, earning the right to be portrayed in Cosplay Manila 2015.  The audience reaction to Yaya Dub is phenomenal.  Maine Mendoza has 1.9 million personal followers in Twitter and 1.3 million followers in Instagram

   NEWS BREAK: It has been confirmed that Alden Richards and Maine Mendoza will be in the next Metro Manila Film Festival entry titled My Bebe Love.  If the theaters opened the ticket sale for this upcoming movie today it would pre-sell millions easily.  

   Ground breaking, barrier busting, endearing Maine Mendoza, a.k.a. Yaya Dub is the Filipina now.  Aren’t we all proud of her?  I am.  

See also:
Eat Bulaga Scholarship

Post Script: 
   "AlDub, the perennial Twitter trending topic, has done it again, generating 41 million tweets with their hashtag #AlDubEBTamangPanahon, according to a release from Twitter Monday, October 26."

BBC News: "as Yaya Dub, Ms Mendoza has now become the third fastest-growing celebrity on Twitter, after US singers Taylor Swift and Katy Perry." 

See also: 
The Magic of Kalye Serye 
Eat Bulaga Scholarship 

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