Monday, July 13, 2015

Colonial Mentality

   The Philippine colonial mentality is a residual mindset of inferiority inculcated during the years of colonialism by the Caucasian race, specifically Spanish and Americans.  It started with the introduction of religious idols that are modeled after the white race, teaching that the god of the Bible is white (while Jesus, himself, said "God is a Spirit..." John 4:24).  Then came the Hollywood movie stars that became the pattern for the Philippine movie industry, making it impossible for a non-mestiza to qualify for a role.  

   Colonial mentality was, through a great part of history and for most of the population, an unconscious propensity.  The political activism of the 60’s brought the term into the consciousness of the masses through a sector by sector reeducation for social and political reform.  

Gloria Diaz
   As a result, the colonial mentality, that had been unconsciously absorbed, was subconsciously tempered.  A short, dark skinned, provincial talent became a ‘superstar’ of unparalleled magnitude in the entertainment industry.   More tanned beauty queens rose to power i.e.  Gloria Diaz - Miss Universe 1969, Miriam Quiambao - the 1st Runner Up, Miss Universe 1999, Maria Isabel Lopez - Bb. Pilipinas 1982, etc.  Spanish subject in high school was discontinued in the 70s, and became a subject only in college course then was totally cancelled in the 90s.  Original Philippine Music (OPM) competed with foreign bands with pop songs and ballads. The pop music artists were Nora Aunor, Rico Puno, Celeste Legaspi, Basil Valdez, Hajji Alejandro, Rey Valera, Freddie Aguilar, Imelda Papin, Nonoy Zuniga, etc.  Consumer demand for skin bleaching products fell as sale of bronzer make up increased.  

Taliba, Mayo 30, 1960
   While major broadsheet news were all in English, Taliba, a new Tagalog paper emerged.  Followed by Pilipino Star NGAYON, in 1986 and Abante started publication in 1988.    

   Television arrived in the Philippines with old cowboy series and movies like The Adventures of Rin Tin Tin, Laramie, The Roy Rogers Show.  In the 1960s, Tagalog shows replaced those such as The Nida-Nestor Show, Buhay Artista, and Pancho Loves Tita and Tawag ng Tanghalan, a popular radio amateur singing contest.  

   As the revolutionaries, armed with nationalist slogans, competed against Martial Law government programs to capture the nation’s allegiance, colonial mentality diminished.  A newly awakened Filipino pride surged.  The expat Filipino workers from Europe to the Middle East took up the charge of proving to the rest of the world that the Philippines is a colony no more.

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